Enjoy this replay of the Latino Lift-Off Workshop presented by Genuina Media.
Download the video transcript here. To turn on captioning, click on the CC box in the video player.
Reach out to Iñigo directly here.
Session Description:
The U.S. Hispanic and Latino population now represents the world’s third‑largest economy—and brands are racing to connect. With 43 % of U.S. Latinos 18 + listening to podcasts, ad demand is soaring, yet most emerging creators still face two stubborn hurdles: discoverability and monetization.
In this rapid‑fire workshop you’ll see why joining a mission‑driven network like Genuina is the fastest route past both:
Community > Solo. Cross‑promotion inside a curated Latino vertical drops your show straight into the earbuds of adjacent audiences who already trust similar hosts. Podcast ads convert—88 % of listeners take action after hearing one—and ad‑swaps supercharge growth.
Culture Is Currency. Advertisers crave authenticity; a Latino‑centric network delivers it at scale. Niche alignment consistently outperforms demographic‑agnostic buying by letting brands speak to shared culture, language, and values.
Monetization Momentum. U.S. podcast ad spend is forecast to exceed $2.6 B by 2026, with programmatic and host‑read demand surging—meaning real revenue share for creators who can offer aggregated, high‑intent inventory.
Leave with a clear blueprint for leveraging Genuina’s community, data, and sales engine to turn your passion project into a discoverable, bankable show—while elevating Latino storytelling together.
What You’ll Learn:
- Should you join a network?
- When to join a network (and how to get there)?
- Life inside a network (like Genuina) and successful case studies.
- How much money could you be gaining from your podcast and how?