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DTSTART;TZID=America/Los_Angeles:20250828T120000
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DTSTAMP:20250813T014350Z
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UID:1856-1756382400-1756386000@www.latinasinpodcasting.com
SUMMARY:Latino Lift-Off Presented by Genuina Media
DESCRIPTION:Latino Lift‑Off: Harness Community Power to Skyrocket Your Podcast \n\n\n\n\n\n\n\nThe U.S. Hispanic and Latino population now represents the world’s third‑largest economy—and brands are racing to connect. With 43 % of U.S. Latinos 18 + listening to podcasts\, ad demand is soaring\, yet most emerging creators still face two stubborn hurdles: discoverability and monetization. \n\n\n\nIn this rapid‑fire workshop you’ll see why joining a mission‑driven network like Genuina is the fastest route past both: \n\n\n\nCommunity > Solo. Cross‑promotion inside a curated Latino vertical drops your show straight into the earbuds of adjacent audiences who already trust similar hosts. Podcast ads convert—88 % of listeners take action after hearing one—and ad‑swaps supercharge growth. \n\n\n\nCulture Is Currency. Advertisers crave authenticity; a Latino‑centric network delivers it at scale. Niche alignment consistently outperforms demographic‑agnostic buying by letting brands speak to shared culture\, language\, and values. \n\n\n\nMonetization Momentum. U.S. podcast ad spend is forecast to exceed $2.6 B by 2026\, with programmatic and host‑read demand surging—meaning real revenue share for creators who can offer aggregated\, high‑intent inventory. \n\n\n\nLeave with a clear blueprint for leveraging Genuina’s community\, data\, and sales engine to turn your passion project into a discoverable\, bankable show—while elevating Latino storytelling together. \n\n\n\nWhat You’ll Learn: \n\n\n\n\nShould you join a network?\n\n\n\nWhen to join a network (and how to get there)?\n\n\n\nLife inside a network (like Genuina) and successful case studies.\n\n\n\nHow much money could you be gaining from your podcast and how?\n\n\n\n\nPrice\n\n\n\nFree for members. Advanced registration required. \n\n\n\nRegister now\n\n\n\n\n\n\n\nTime\n\n\n\n\n12 pm to 1 pm PT\n\n\n\n1 pm to 2 pm MT\n\n\n\n2 pm to 3 pm CT\n\n\n\n4 pm to 5 pm ET\n\n\n\n\n\n\nAbout the Speaker: Iñigo Alegria\n\n\n\nIñigo Alegría is the co‑founder and Head of Partnerships at Genuina Media\, the second‑largest Hispanic–Latino podcast network worldwide. A lifelong storyteller turned deal‑maker\, he bridges creators and brands across the U.S.\, Latin America\, Spain\, and Brazil—unlocking new revenue streams through performance‑driven audio advertising. \n\n\n\nArmed with a sharp eye for emerging talent and a bias for automation\, Iñigo scales campaigns that move both hearts and ROAS. He teaches at CENTRO\, has launched 30 podcasts\, and has contributed to the production of more than 1\,000 episodes.
URL:https://www.latinasinpodcasting.com/event/latino-lift-off-presented-by-genuina-media/
CATEGORIES:Recorded,Virtual
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